Reliance Industries Limited is an India-based private sector company, with business in energy and materials value chain and in retail and digital services. Founded by Late Shri Dhirubhai Ambani, Reliance industries is one of the most successful industries in the world. The Reliance Group currently has a net worth in excess of Rs 91,500 crore (US$ 15.3 billion), cash flows of Rs 10,200 crore (US$ 1.7 billion) and a net profit of Rs 4,700 crore (US$ 0.8 billion).

One of its divisions is the Reliance communications. Reliance Communications Ltd. (RCOM) is an Indian Internet access and Telecommunications Company headquartered in Navi Mumbai, India. Reliance Communications is India’s foremost and truly integrated telecommunications service provider.

With the growing competition, it has become very important for big businesses to retain their customers who are always looking for something new and better. While telecom companies are focusing on customer satisfaction, Reliance has now launched a new service to serve their customers in a better way.

Anil Ambani-owned Reliance Communications (RCOM) recently launched Smart Care on Twitter that provides various user account management services to the company’s wireless subscribers via the social networking site.

As the first-ever such initiative in the country by a telecom player, SmartCare on Twitter will empower RCOM’s wireless customers to manage their user account by simply using their Twitter account login.


Smart Care customers need to register for SmartCare on its website, where they need to enter their mobile numbers and existing Twitter ID and password. Verification will be done using OTP after which customers can use this facility.

Customers just have to Tweet to ‘@RelianceMobile’, using specific keywords and hashtags (eg the user can check data using #databalance, offers using #myoffers, buy packs using #buy <packname> etc.) in order to get account information such as their balance/outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, and more.

Once the customer Tweets a query, the requisite information is sent back to him/her as a Twitter Direct Message (DM). Users can also save their payment info on the platform, to directly carry out transactions via tweets.

“As Indians spend more and more time on social media, most forward-thinking and successful organisations such as Reliance Communications are integrating Twitter into their operations to increase engagement and satisfaction with their customers,” Arvinder Gujral, director, business development, Twitter Asia-Pacific added.

On the other hand, Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications, said, “This is part of our endeavour to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements.”

This is a wonderful programme that helps customers get all the necessary information easily. You can find more details about commands, hastags, etc on the website.